Resume

Experience

California
2011 – Now Creative Consultant, Writer, Blogger, Teacher, Mentor

New York
2006 – 2011 Executive Vice President, Global Creative Director at Lowe Worldwide on Johnson’s Baby Products, Johnson’s Body Care and Carefree Liners and Tampons

New York
San Francisco
Frankfurt
1995 – 2006 Executive Vice President, Global Creative Director at Saatchi & Saatchi on Iams Pet Foods, Joffrey Ballet, Luvs Diapers, Old Spice Deodorant, Pampers Baby Care, Tide Laundry Detergent

New York
Paris
1988 – 1995 Vice President, Creative Director at Grey on Blueberry Morning Cereal, Canon Cameras, Crisco Oil, Grape-nuts Cereal, Mars International, Red Lobster Restaurants, Stride Rite Shoes, Topps Baseball Cards

New York
1984 – 1987 Senior Vice President, Creative Director at Backer Spielvogel Bates on Dole Foods, Dr. Scholl’s Footcare, Hostess Snack Foods, Louis Rich Turkey Products, Maybelline Cosmetics, Michelob Beer, Old Spice Cologne, Snickers Bars, The Peace Corps, Uncle Ben’s Rice

San Francisco
1982 – 1984  Vice President, Associate Creative Director at Grey on Bank of America, Challenge Dairy Products, Kikkoman Soy Sauce, Westin Hotels

1980 – 1982  Senior Copywriter at Cunningham and Walsh on American Home Products, Basic American Foods, California Milk Advisory Board, Eastbay Today, Jojoba Farms Beauty Products, Royal Viking Lines

1977 – 1979  Copywriter at Hoefer Dieterich and Brown (now Chiat Day) on American Motors, California Brandy Board, Purex Drug and Grocery Products, Shasta Beverages, Straw Hat Pizza Restaurants

Writer for the newspapers at Santa Clara University and Stanford University

Santa Clara University and San Jose State University
Graduate Schools of English, Masters Programs

BA, Santa Clara University, Honors English

Peter Kump’s New York Cooking School and Le Cordon Bleu, Paris

Awards

Cannes Silver Lion, Cannes Bronze Lions, Cannes Titanium Short List, ADDY Gold, Best in Show and Governor’s Awards, Effie’s Gold and Silver Awards, CLIO Finalist in Copywriting and Food Categories, Silver Andy, One Show Award, Johnson & Johnson James E. Burke Awards, Procter & Gamble Goldstein Award, CA Annual Award, AAF Best in the West Award, Retail Advertiser’s Award, Grey President’s Award, Procter & Gamble President’s Award, Western Art Directors Club Award, San Francisco Cable Car Award

Personal

Founder, Ray of Light Foundation and the Harlem Art Project

Ambassador, Santa Clara University

Marketing Committee Member, Santa Clara University

Caterer pro bono, Princeton Child Development Institute

Languages

Conversational German, French, Italian

Career Highlights

Global Creative Director on Johnson & Johnson’s most iconic brand, Johnson’s Baby.

Won several Johnson & Johnson Burke awards including the 2009 Global Best Idea Award for the “Thanks, Mom” Olympics Campaign, and a One Show Nomination and CA Annual Award for a print campaign on Carefree.

Global Creative Director on Pampers and Tide, Procter & Gamble’s two largest brands. Managing creatives in global network, directing and collaborating with in-store, packaging, PR and DTC agencies to maintain creative vision for Pampers and Tide.

Led creative pitch to win Pampers globally in 2002. Collaborated with client/agency team to create equity and brand character for Pampers, helping it grow from $3 billion to $6.5 billion in four years.

At Cannes 2006, won Bronze Lions for Pampers TV, Tide Press and Outdoor. At Cannes 2005, won Silver Lion for Pampers TV, Bronze Lion for Joffrey Ballet Outdoor and Titanium Short List for Pampers.

Won Saatchi & Saatchi’s Worldwide Print Ad of the Year for Pampers in 2004, the first such honor for a Procter & Gamble brand.

Created Luvs outdoor campaign that won ten Gold ADDY’s, including Best In Show in 2005.

Selected to accept Procter & Gamble’s Goldstein Award, their highest honor for brand building and advertising, in 2005.

While managing Pampers, created “Fabrics” campaign for Tide, as part of a team that turned around Procter & Gamble’s iconic brand in 2006.

Contact

917.770.5200
barbaraboyle10@gmail.com
barbaraannboyle.com